“For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content….XML sitemaps are just one tool that can help content creators establish their stake as the content originator.”
– Neil Patel, Founder of Neil Patel Digital
The sitemap is an XML file that holds a complete list of page URLs for your website. Its primary purpose is to inform search engines about pages on your sites that are available for crawling. It is perhaps the most under-rated and under-appreciated part of a website. Customers often forget that site map lays the foundation of a website. Site mapping if correctly done be very helpful in successful link building and smooth flow of traffic. A well organized and systematically laid site map is accepted effortlessly by search engines.
How we do it?
We, at Startup Farms, create a proper index for your website, brainstorm for the type of content, set goals on directing the page URLs, create specifications for each page, and lastly, TestTestTest. With the use of sitemaps, we give you some valuable information about your website such as:
- Page updating
- Pages last changed
- External/ internal page links
- Optimization of your website for search engines and visitors
- Errors that obstruct visitors
When it’s about ranking, one of the pre-requisites you need to consider is maintaining the quality of sitemaps. We do regular check-ups for pages that are low-quality. We also try to divert visitors to the pages that are highly optimized, have images or videos, unique content and try to prompt users for more engagement.