Ever wondered why your paid advertisements are not visible to the majority? For effective results, you should be seen by customers at the very moment that they’re searching on Google for the things you offer. When someone searches on Google for a particular term, say ‘travel packages’, Google would throw a galore of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads. One prefers to click only the top few searches. These ads are Google Ads and you reach the top with the effective use of Google Ad Words.

To give you the dictionary definition, Google paid advertisements is an online advertising service developed by Google to help marketers reach their customers instantaneously. If managed and set up properly, paid advertisements can help to increase online traffic, in-store traffic, brand recognition and generate sales while reducing marketing costs. Google paid advertisements will revolutionize marketing techniques of this era. Have a look at a few tactics Startup Farms uses with Paid Advertisements:

Choose wisely your way to the apex

Choose wisely how you want to reach your customers through advertisements. These ways can be through text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads.

Search Ads

Search ads appear next to Google search results when people look for products and services you offer. The ones marked “Ad” are ads. These ads can be sponsored to reach out to the audience. But you only pay when people click to visit your website or call on your business number. If 2 advertisers have perfect ads and landing pages, the higher bid will get preference over the lower one. This is when paid advertisements work deliberately.

Display Ads

Ad Words display ads appear on over million websites and in over 650,000 apps, so your ad can show up wherever your audience is. You just have to use the right keyword, audience interest, managed placement, remarketing, etc. for Google to display your paid advertisements on these million websites.

Video Ads

Video ads are shown only to the people you want and you only pay when they watch. In other words, there won’t be any waste of your money on advertising for people who aren’t interested in your business. This type of paid advertisements has demographic, location, interest, keyword and device targeting which helps you reach your target audience on YouTube and Google Display Network. As of January 2017, YouTube is the 3rd most visited website and has 30 million visitors every day. Additionally, video ads are also available on Google Display Network. Reaching out to a million visitors with just one ad is like hitting a bull’s eye!

App Ads

Ever thought of building a mobile app but went weak in the knees thinking about its marketing or usage by people? Universal App Campaigns help you promote your iOS or Android app to billions of users across Google – all from one campaign. Google helps you find the best users and make the most of your budget through paid advertisements.

Prefer going local or global?

Reach out to potential customers within a few kilometers of your business, or broadcast your ads to regions or countries you had once wished to target. With paid advertisements, it’s up to you. With paid advertisements, you will see how many people are shown your ads, visit your website, or call your business. You can even target a specific type of people if your business is specialized.

Testing and tracking your ad is a must.

Paid advertisements are the world’s easiest testing engine, allowing you to test new ad on text and landing pages. Later, Google tells you which ones work best. You can even test positions – just because you appear #1 doesn’t necessarily mean you’ll get all the clicks. Sometimes #2 and #3 generate just as many clicks, but at a lower cost. Once you’ve found what’s working and what’s not, you can tweak your ads and test your changes to see if they work better.

The amount of data that can be retrieved about your campaign via Ad Words reporting, Analytics and other tools is incredible. You can precisely track the effectiveness of each search paid ad – from the most frequently searched to the highest converting and the most profitable search ad. With this knowledge, you can jump-start your SEO campaign, helping to get your website ranked highly in the organic results for the most profitable search terms.

Stay in control of your paid advertisements and budget.

Relying upon free search engine traffic alone is a risky strategy. Typically, it will take 6-12 months to get an SEO campaign up and running, while a paid advertisement campaign takes effect and generates results almost immediately if set up correctly. With an Ad Words campaign, you have much more control over the consistency of the traffic you get. A combination of both SEO (Search Engine Optimization) and PPC (Pay per Click) is recommended to obtain a wide presence on the web. Adjust your budget whenever you want. Plus, with no contract, you can end your campaign anytime without cancellation fees.

Streamline your ads as per your wish

India is diverse country and has equally diversified religions and customs. When you know a festival is coming up and if your product /service will be of maximum use to an audience during the festival, then you can prepare paid advertisements with exciting offers at your specific time and date. Add a Call to Action in your ad copy will be the key to your campaign’s effectiveness. Give your prospective clients that extra push to get them over the line – Buy Now, Call Now, etc.

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