“Marketing is not about the stuff you make, it’s about the stories you tell.”
Digital Marketing has become the most integral part of promoting and strengthening your brand. It is about delivering relevant content at the right time that a buyer needs it. We, at Startup Farms, believe in creating stories that sell and creating advertising that is in good taste. We have a very young and enthusiastic team of digital marketers, content marketers, and strategizers who keep themselves accurately updated with the latest trends and stories.
Startup Farms helps you with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make your brand presence as relevant as possible for the prospective consumer. We plan social media marketing strategies for every new or old business, for every digital media platform. Startup Farms has the expertise in digital marketing strategies that can be used for platforms like Facebook, Instagram, LinkedIn, Google, etc. These digital marketing strategies are focused on increasing the reach, visibility, and engagement of your business online.
What We Do
“For content publishers, it’s become critical to help Google specifically understand if your site is the original publisher of content….XML sitemaps are just one tool that can help content creators establish their stake as the content originator.”
– Neil Patel, Founder of Neil Patel Digital
The sitemap is an XML file that holds a complete list of page URLs for your website. Its primary purpose is to inform search engines about pages on your sites that are available for crawling. It is perhaps the most under-rated and under-appreciated part of a website. Customers often forget that site map lays the foundation of a website. Site mapping if correctly done be very helpful in successful link building and smooth flow of traffic. A well organized and systematically laid site map is accepted effortlessly by search engines.
How we do it?
We, at Startup Farms, create a proper index for your website, brainstorm for the type of content, set goals on directing the page URLs, create specifications for each page, and lastly, TestTestTest. With the use of sitemaps, we give you some valuable information about your website such as:
- Page updating
- Pages last changed
- External/ internal page links
- Optimization of your website for search engines and visitors
- Errors that obstruct visitors
When it’s about ranking, one of the pre-requisites you need to consider is maintaining the quality of sitemaps. We do regular check-ups for pages that are low-quality. We also try to divert visitors to the pages that are highly optimized, have images or videos, unique content and try to prompt users for more engagement.
SOCIAL MEDIA MARKETING
One important question every client asks us – How good is your social media game?! Well, we say it’s all about striking the right cord with the social media handles like Facebook or Instagram. We, at Startup Farms, have an experienced team of professionals like Strategizer, Content Writer and a Graphic Designers to plan and execute the social media creatives that are innovative, influential and result-oriented. These creatives can be for your New Year Party, Launch Event, Social Gatherings, Weddings or any other event. These creatives can be visually appealing, interactive or can create a buzz in the market about your brand.
We also take care of your social media pages with a detailed report of the progress of the social media page. There are monthly packages and yearly packages to choose from and can be customized depending upon the brand requirements of the client. These packages include:
• Daily Posts
• Page Management
• Network Activity Monitoring
• Keyword Research
• Hashtag Integration
• Occasional posts
• Videos – Content Generation & Posting
• Competitor Market Study
• Paid Promotions
SOCIAL MEDIA CAMPAIGN
Campaigns are always the best ways to grab the attention of potential customers. We devise social media campaigns for various social media networks, industries and business sizes. We let our creative juices flow in these campaigns to see how it reflects on the success of your brand. Campaigns can be of various types – alluring, emotional, competitive, product launch, countdown, celebratory, awareness, etc. We chalk out a template for these campaigns which is:
• Campaign Plan Template
• Campaign Content Template
• Campaign Calendar Template
Once all the above templates are approved by the client, we go follow the calendar to create posts that not only appeals the eye but also appeals the heart. These campaigns give out a meaningful message to its audience, helps grow the network and gets some loyal fan base.
Good compatible and user-friendly websites help you get a good rank on search consoles and give your consumers a great surfing experience. Your website is the most important platform for providing information, engaging the customer and helps consumers in the buying process.
Startup Farms helps you design an apt website depending on the kind of product you have. From wordy to crisp content, from vibrant to subtle themes, from an interactive photo gallery to multi-device responsive design, we create a website that fulfills client expectation to its maximum. For creating brand awareness, we develop a website that updates facilities for offers, subscription and client testimonials. We also redevelop your website for a classier and rewarding look.
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
– David Ogilvy
Rich content enhances customer experience. When customers are happy and satisfied with your product or service, they’ll consider buying your product or opting for your service. When it’s about content marketing, using the right keywords at the right time in a right platform is very important. Generating rich content can help in improving the following factors:
- Traffic numbers
- SEO rate
- Organic search results
- Link building opportunities
- Brand visibility
How we do it?
We generate different content for different platforms. We increase traffic with the following high performing types of content:
- Blogs: Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from the search engines. Blogs fit in your limited marketing budget easily and can be a replacement of any kind of big-budget marketing with inbound content.
- Social media posts: Small businesses or Startups use the power of social media to reach their target audiences. Social media platforms like Facebook, LinkedIn, Twitter, and Instagram help businesses influence new audiences and foster relationships with customers. The content of your social media posts plays an important role in customer engagement.
- Infographics: Infographics help businesses educate their audiences about the existing product/service of your company that can add value for leads and customers. This visual content marketing format helps viewers better visualization of information such as statistics so that they can have a better idea of why your product/service is valuable or how it works.
- Customer stories: This type of content illustrates how your business has helped a specific customer gain success after using your product/service. Businesses can use these stories to highlight special applications or uses for their services and products. This type of content helps customers better understand your brand and believe more in the product/service you have to offer.
- Emailers: Emailers can be effective as a lead magnet. Information on existing products, new products, and new offers are mentioned in emailers. They are a bit more data-driven and detail-focused. It is the best form of B2C marketing. Conversion rates are high
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and the print is traditionally thought of as marketing tactics.”
– Duane Forrester, Senior Product Manager, Bing
If prospective customers are searching for your product or service in Google, Bing, and Yahoo, then you need a solid SEO strategy. More and more people are using multiple channels to research products and services, search engines are going to be a part of the mix that gives them the solution.
How we do it?
We, at Startup Farms, increase your ranking on search engines through some tricks that will help your customers locate you instantly. We organize all the information online and present it to the searcher so that your website is at the top of the results page.
With that in mind, our SEO strategy is to make it as easy as possible for search engines to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give search engines a reason to rank your website higher than all the other relevant websites by publishing better and more robust information, getting more links and more online PR.
Types of SEO we indulge in:
On-page SEO: We do a detailed assessment of SEO on all your online platforms like e-commerce websites. This includes assessing meta-tags, URL structure, body tags, keyword density, internal linking, etc.
Off-page SEO: We do a detailed assessment of SEO on all your other platforms. This includes assessing links from an authority site, anchor text of the link, relevant content on links, etc.
PAY PER CLICK (PPC) MANAGEMENT
“When writing PPC ads, first ask yourself – why should anyone click it?”
– Dana DiTomaso, President of Kick Point
Pay Per Click (PPC) management is the on-going process of building, maintaining and analyzing advertising campaigns at Google Ads, Bing Ads and Social Media Ads to achieve the best possible results. These platforms are extremely complicated and constantly changing to fulfill the needs of an individual. They offer unique ways to advertise products or services. PPC management determines the outcome of money invested.
How we do it?
We, at Startup Farms, analyse and setup processes that will help us understand the type of advertising your business requires. Our understanding of your business, PPC knowledge and experience, along with a competitive industry will help us in drafting a strategy for audience targeting, location targeting, etc. Whether you are a PPC veteran with effective campaign knowledge or just starting out as a Startup, we will work with you to create a solid strategy for the best possible results.
“If the content is king, then links are queen. Build a network of quality backlinks.”
–Richard Burckhardt, Web Optimist, and SEO trainer
Link building is the primary skill of SEO. Links impact rankings on search engines. Link quality depends on the domain authority and page authority of the website. For best link building, you have to gain mastery in content, sales, programming, psychology and good-old methods of marketing.
How we do it?
We, at Startup Farms, have done thorough research on link building that makes our basics clear. We create high-quality links for your website and post valuable content on the website. For linking, we create visuals, use relevant keywords in links, create desirable backlinks, use the technology of email outreach, avoid black hat links building, search for resource pages and check for broken links if any.
The type of links we help in the building are:
Owned links: Such links are directly associated with the platforms you own. They attract potential customers. This media consists of a corporate website, portals, and microsites.
Bought links: Such links involved monetary investments to market your product or service. They attract strangers. This media consists of print advertising, television, web banners, paid search and media deals.
Earned links: Such links automatically come to you without your active participation but the content in these links should be eye-catching. It attracts a lot of audiences who were never your followers. This media consists of social media channel content obtained through blogs, videos, comments, pictures, stories, wiki’s, feedback, tweets, apps, and ratings.
Broken links: Such Links are non-functional links. Broken links are the safest, most effective and the most result-oriented. These links attract old as well as new customers. It’s a white hat technique that adds value to your rankings instantly.
“The keywords for me are predictability and visibility. Now that we have achieved profitability, I want to make sure that we have profitable profitability and sustainability”
– Dominic Orr
Keywords are the most important factor in SEO building and in turn, digital marketing. Using the right keyword gives you the valuable and high-return end result. One keyword can make or break your website. One keyword can also give you important leads in your digital marketing funnel. Keywords researched should be able to answer the following questions:
Will these keywords be relevant to the content available on your website?
Will searchers be able to find your product/service through these keywords?
Will these keywords fulfill your customer’s expectations in their research?
Will the traffic generated due to these keywords achieve marketing goals?
How we do it?
We research for untapped, high-volume keywords as per the competitors, location, audience, and trends. The next step is compiling the keywords and rigorously using it for our brand endorsements. We follow a basic process for assessing the value of a keyword and use those keywords on appropriate platform depending upon their ranking. For instance, not all the keywords that we use for Google can be used for Facebook or Instagram. Keywords change as per the demands of the target audience.
What clients says about us