Content marketing took its ground way before the internet arose. It was when storytelling was heard, remembered and spoken about. In this digital epoch, storytelling is all about content marketing. Telling a different story every time to influence people was once graciously articulated by Shakespeare and now it is dutifully done by ‘content marketers’. This blog is all you need to know about content and the techniques of marketing it.
What are the types of content we should focus to get effective results?
- Content that tells us a story
- Content that has unexpected twists
- Content that reminds us about our existence
- Content that is relatable
- Content that is understandable
- Content that reminds us of our forgotten “basics”
- Content that has an emotional connect
- Content that tells us the fact
- Content that challenges our expectations
- Content that educates us
- Content that makes us unique
- Content that gives us a fresh viewpoint
In order to achieve acknowledgment in content writing and in turn content marketing, lets first have a look at why is it considered so important.
Why is content marketing so important?
It is rightly said, “If marketing is the king then the content is the queen”. Be it SEO, Social Media, AdWords or for any other digital channel, everything is linked to content. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Thus, designing a concrete content marketing plan is a necessity for marketers to overpower the competitors, build an audience, improve brand reputation, improve SEO, to bring new leads and helps to showcase your subject matter expertise. You can get this type of marketing through various sources which are listed below.
What are the types of content marketing?
Paid Advertising – It is any kind of advertising that you have to pay for. With paid advertising like a press ad, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
Social Media Marketing (SMM) – It is the use of social media platforms and websites to promote a product or service.
Online Paid Advertising – It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. These terms are described as paid traffic through online ads.
Email Marketing – Email marketing is the act of sending a commercial message, typically to a group of people, using email.
SEO – Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Marketing Automation – Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.
Blogging – It is a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites. There are 82% of marketers who blog consistently to acquire at least one customer through blogging.
Collateral Development – In marketing and sales, marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term “collateral” specifically referred to brochures or sell sheets developed as sales support tools.
Sales Enablement – Sales enablement is the process of providing the sales organization with the information, content, and tools that help people sell more effectively.
According to a thesis, paid advertising is the most overrated marketing tactic while blogging, SEO or Social Media is far less rated. However, for some new businesses, SEO and blogging become the most effective type of content marketing while for some established businesses paid advertising plays the game well.
What are the top content marketing tips?
- Blog consistently
- Focus on qualitative content and not the quantity
- Opt for guest blogging & gain backlinks for better SEO visibility
- Design a plan to build your audience
- Regenerate old content to fetch value out of it
- Go in for content remarketing
- Mention about the most famous influencers in your content to attract readers
- Keep a track of analytics to check the effectiveness of content produced
- Don’t just create limited-edition pieces of content, create a series of engaging posts for recurrence of traffic
- Employ basic conversion techniques (like a questionnaire for your audience) to generate leads and to influence the target audience
- Keep your content crisp, with sharp headlines that are simple to optimize
To have a look at the content marketing strategies applied by Startup Farms, please click on the link below: