Imagine getting hypnotized by just a word. The more you read about that word, the more it grabs your focus and the more you’ll go into hypnosis. Every time you start searching for that word, every time it indulges you more into its theories. The more you read about its theories, the more you go deeper into a trance. That’s the power of keyword!
Without the knowledge of keywords, your business has no direction because they drive targeted web traffic to your business for free. Using the right keywords can skyrocket your business to sales success online. Before we go into the thesis of how to raise your ranking with keywords, some of you might be wondering ‘what is a keyword?’ Read below for answers to your what, which, how, when and where.
What is a keyword?
Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google or Bing, to find which websites match their search. Some keywords get hundreds of thousands of unique searches a day or an hour while others get a couple of hundred. At the same time, some highly used keywords are very competitive online because many businesses are trying to get references and traffic from users. Putting some thought in using the right keyword will influence the search of many on your website and will also multiply online sales.
Which keywords suit the best for your website?
Some businesses cherry-pick keywords relevant to their business site domain name. This strategy works as well as long as it matches well with the brand identity you have for your website. One thing to avoid though is excessively using hyphens in your domain name such as www.shoe-service.com as it questions the professionalism of your brand and might even make users sidestep your website when it is listed online. In choosing a keyword for your business, there are some good free tools online such as the Google Keyword Research tool and Wordtracker that can help you in researching keywords important for your business. These tools can be very useful for getting insights about how many users are searching profusely for a given keyword and what is the level of competition for a particular keyword online. This can also give you a realistic sense of what keywords you should be using on your website and how effective they will be in publicising your website online. Using targeted keywords to get qualified leads to your website’s pages is an investment worth making.
How your keywords work for you
Now that you’ve found the best keywords, you need to put them to work in order to get the expected SEO results (search-driven traffic, conversions, and all the excitement that rolls you in).
So: how to proceed? On the one hand, SEO best practices expect you to include specific keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names. On the other hand, successfully optimized websites tend to have thousands or even millions of keywords on every page or critically every corner. You can’t very well craft a single, unique page for every one of your keywords and at the same time, you can’t try to fill up everything onto a handful of pages with keywords and expect to rank for every individual keyword. You might crash up your own website due to keyword trafficking.
When should I use these keywords?
What’s the secret mantra? The answer is keyword grouping and organization. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload, while still forming targeted, specific pages.
For example, let’s say you were running the website of an online shoe store. You might be wise to create one keyword grouping for all your shoe-related products, then one for all of your shoe-related projects, etc. The next step would be to segment each individual group into smaller subgroups (shoe accessories, shoe cleaning tools, shoe repairing tools) and then even smaller groups for each type of product (laces, soles, etc.). Now your shoe store can create individual pages optimized for each small keyword group.
Where should I include these keywords?
A marketer attempting to optimize a web page for the “shoelaces” keyword group should consider doing most if not all of the following:
- Using the keyword in the title of the page
- Using the keyword in the URL (e.g., onlineshoestore.com/shoe accessory/laces/ color)
- Using the keyword, and variations (e.g., “laces”), throughout the page copy
- Using the keyword in the meta tags, especially the meta description
- Using the keyword in any image file paths and in the images’ alt text
- Using the keyword as the anchor text in links back to the page from elsewhere on the site
When creating your web pages, keep in mind that keyword relevance is more important than keyword density on search engines. Using the right keyword will help you rank #1 on search engines and will help your customers find you effortlessly online. This will create a powerful online presence for your brand and will help you generate some meaningful leads.
To have a look at the work done by Startup Farms, please click on the link below: